Last year we analyzed the tremendous growth of social
channels and discovered that social diversity also was growing quickly. Our
analysis begged the question: Do consumer brands and business brands use social
channels in different ways?
This week we analyzed the referred traffic to Eloqua B2B and
B2C customers from 36 of the top social sites and pulled benchmark data that
comprises the top 95% of traffic for each segment.
Stunningly, B2C brands rely on just 5 social media sites for
95% of this type of traffic, and 75% of this audience is hooked into Facebook
alone!
On the flip side, B2B marketers are sporting a much more
diversified portfolio – with almost twice as many sites comprising the top 95%
and no single source contributing more than 36% of that.
With that much experimentation going on, it would seem that
B2B marketers are forging paths that their B2C counterparts have either less
need or inclination to spend much time on other than with Facebook.
Visit Main Source Link: http://blog.eloqua.com/socialmediabenchmarks/
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